What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people. 


The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Continental Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Anchorage community, but to serve it as well.

Amazing Pet Expo Sponsor - 2013
Eagle River Nature Center
Alaska Pride Festival - 2014 & 2015, AK Ski 4 Women - Stand Together Against Rape , Nordic Ski Association Anchorage, Eva Foundation
Fast and Female Camps with Olympian Kikkan Randall, Bike MS for Multiple Sclerosis, Alaska Ski for Kids 2012-2015, U.S. National Cross Country Ski Championships 2014, Mount Marathon - 2011-2015

Subaru Love Promise Heart

Love Promise Stories from Continental Subaru

Sharing the Love with Serendipity!  –  Cathy B

Sharing the Love with Serendipity!

Subaru once again fulfilled its commitment to helping those in most need in our community. Serendipity Adult Day Services, a program of the Salvation Army, received $4,852.35 from Meals on Wheels of America during the Share the Love Event. On behalf of our senior program participants,we at Serendipity thank Subaru of America for their generosity. These funds will help us continue to serve adults with special needs and help them live with hope and success. Many of our clients no longer have family able to care for them and are unable to help themselves. Their financial resources may have been exhausted. The services we provide are essential for them to receive both needed nutrition and companionship. The generosity of Continental Subaru and their customers will go a long way and we can’t thank them enough. Serendipity is a home and community based program in that it serves those still living in the community. By providing congregate meals, socialization, physical and mental stimulation, we hope to allow each participant to remain in the community and out of an institutional setting. The Salvation Army Serendipity Program has been operating since 1985 and works with an average of 30 special needs adults every day, providing services to some of Anchorage's most vulnerable adults.

Meals On Wheels Outbacks Help Alaskan Seniors  –  Susan H

Meals On Wheels Outbacks Help Alaskan Seniors

In celebration of its 50th anniversary, and in keeping with its commitment to support local communities nationwide, Subaru of America has donated two Meals on Wheels delivery vehicles to two Senior Centers in Alaska; the Kenai Senior Center and the Homer Senior Center. With these two new Subaru Outbacks, both senior centers will be able to deliver nearly 30,000 meals to Alaskan seniors. Subaru of America has supported the national Meals on Wheels network since 2008 through the Subaru Share the Love philanthropic event – contributing more than $12M to Meals on Wheels America. Subaru’s annual Share the Love program started November 17th and will continue to run thru January 2nd. Continental Subaru of Anchorage actively participates in the Share the Love campaign and has donated over $125,000 to local Alaskan non-profit organizations since 2014.

Continental Subaru Celebrates 40 Yrs of Pride  –  Susan H

Continental Subaru Celebrates 40 Yrs of Pride

For the past five years, Continental Subaru has been the title sponsor of Anchorage’s Pride Week – an annual celebration of Alaskan diversity. This year, Alaska Pride celebrated it’s 40th Anniversary during Pride week June 17th thru June 24th. The week-long celebration consisted of city wide events including the Youth Arts Showcase, the annual 5k Rainbow Run, Ride for Change, Pride Film Fest, Drag Queen Bingo (proceeds go towards Anchorage’s Identity organization) and culminating with the largest Pride Parade and Pride Fest in Anchorage’s history. Over 10,000 community members attended the yearly Pride Parade and Festival held on Saturday, June 24th. Over 150 vendors and individual and group performers provided attendees with food and entertainment with local performers and special guest star Bob the Drag Queen – a LGBT activist best known for winning the eighth season of RuPaul’s Drag Race. Continental Subaru continues to be committed in supporting the Anchorage community with time, effort and funding in meaningful ways that provide support for our customers, employees and community interests.

Sharing the Love with Alaska's Newborns In Need  –  SUSAN H

Sharing the Love with Alaska's Newborns In Need

On March 7th, Subaru of America, Inc. and Continental Subaru presented a check for $34,286.39 to this year’s Subaru Share the Love Event hometown recipient, Newborns In Need, an Anchorage based non-profit charity benefitting families in Anchorage and other outlining Alaskan villages. These families have been identified in needing assistance when they are at their most vulnerable. Each month, a small group of volunteers provide diaper bags filled with formula, diapers, clothing, and blankets which are then distributed throughout various family practices and health care providers located in Anchorage as well as a pre-maternal home located in the small Alaskan village of Bethel. Last year, Newborns In Need’s total annual operating budget was just $595. Many times, the small group of volunteers donated items out of their own pockets to make sure that diaper bags are filled and delivered. With the influx of the funds received from Subaru, the organization will be able to grow their volunteer base and increase their outreach to serve more family practices and clinics such as the Ronald McDonald House at the Alaska Native Medical Center and Anchorage’s Providence NICU unit. Continental team members chose Newborns in Need during a nomination process that involved everyone’s input at Continental Auto Group. “We’re one huge family at Continental. We work together, play together, and we encourage each other to volunteer in our community,” commented Derek Adolf, Principal Owner.

Anchorage Women Ski to Stop Domestic Abuse  –  Susan H

Anchorage Women Ski to Stop Domestic Abuse

It’s one of the most colorful sporting events in Anchorage! The Alaska Ski for Women event, held every Superbowl Sunday, brings out hundreds of women of all ages to ski for the benefit of non-profit agencies dedicated to fighting domestic violence and bettering the lives of all Alaskan women. In the event’s 21st year, approximately 800 costumed-clad participants braved below freezing weather, gliding through Anchorage’s dense ice fog in Kincaid Park on February 7th. Since the event’s inception, over $1 million has been contributed to agencies that actively work to help stop the cycle of domestic abuse for Alaskan women’s and their children's lives. "Continental Subaru believes in supporting our Anchorage community in sponsoring events like Ski for Women.", Derek Adolf, Principal Owner Continental Subaru. "When we invest in our community in meaningful ways, we ALL benefit!" Continental Subaru, a family owned and operated business for 46 years, actively participates in many of Anchorage's community events.

Continental Subaru Sharing the Love in 2016  –  Susan H

Continental Subaru Sharing the Love in 2016

With a volunteer staff of only six active volunteers, the Alaska Chapter of Newborns in Need is an organization that offers baby items to those families who have been identified as needing a helping hand in what can be a very stress-filled time in their lives. Each month, the volunteers provide 30 filled diaper bags (360 bags a year) that are then distributed throughout various family practices and providers in Anchorage as well as Bethel – an outlying bush village 400 miles east of Anchorage and only accessible by plane. Each diaper bag is filled with formula, diapers, wipes, clothing, quilts, infant caps/blankets/booties and other baby essential items valued at approximately $110. Many of these items are hand-made by the volunteers of Newborns in Need. “Last year, our total operating budget was just $595. If we fall short on something, our volunteers donate items out of their own pocket to make sure that diaper bags are filled and available for delivery to those who are in need,” says Kim Schlimgen, vice president of this small Alaskan charity and Continental Subaru’s Customer Relations Manager. “We have many of our team members that are involved in various non-profit charities within Anchorage. The entire team at Continental Subaru had a say of what organization to choose as their hometown charity this year, and Kim’s charity "won." We love our work family and we support and encourage each other to volunteer in our community”, says Derek Adolf – Principal Owner.

Community Clean Up May 2016  –  Susan H

Community Clean Up May 2016

"We all play a part in our community - and sometimes that means we're going to get a little dirty", explains Derek Adolf, Principal Owner of Continental Subaru, "but it's important work." During Anchorage's annual May Clean Up Week, the Continental Subaru team elected to clear out a nearby wooded area that has been used as a dumping ground for years. "We found all sorts of interesting items back there – dilapidated tents, Christmas ornaments; moldy furniture; cable wire – it was just a mess." About 25 Continental team members donned on working gloves and boots and drove out 15 truck beds full of junk in just under two hours of time. "Look at the good we do when we work together – it feels fantastic to give back to our community".

Sharing the Love - Alaskans Take Care Of Our Own  –  Susan H

Sharing the Love - Alaskans Take Care Of Our Own

The fastest growing homeless segment in our nation is women with young children and the second most traumatic event that can happen in a child’s life is being homeless. Continental Subaru chose two Anchorage Catholic Social Services’ (CSS) programs to benefit from Subaru of America’s 2015 Share the Love campaign: Clare House and Charlie Elder House. Women who find themselves homeless are in crisis. Anchorage’s Clare House provides a 24-hour, safe and warm emergency shelter and meets basic needs for women with children and expectant mothers. Charlie Elder House provides housing for homeless, teenage boys. In the house, boys learn to live independently and learn life skills such as setting short term goals; learning to cook; find a job, etc. Residents of Charlie Elder House are expected to make high school graduation (or obtaining a GED) a priority and are encouraged to contribute back to the community. On April 27th, Continental Subaru presented Anchorage’s Archbishop Schweitz and Catholic Social Services Directors and Staff; a combined total of $43,000 for these two Catholic Social Services programs: Clare House $28,000, Charlie Elder House $15,000. Our dedicated Continental Subaru team and our loyal Subaru customers are proud to provide our community members with resources that truly make impactful and meaningful differences in the Anchorage community. Because it’s about Love – and it’s what makes a Subaru.

Continental Subaru & Ski for Women 2016  –  Susan H

Continental Subaru & Ski for Women 2016

It certainly wasn't the most ideal ski conditions for the annual Ski 4 Women but that didn't deter Anchorage ladies from dressing up and hitting the trails on Super Bowl Sunday! Anchorage's Ski for Women is North America's largest women-only cross-country ski event an event where women of all ages and abilities come out to ski a 4K course in wildy fun and colorful costumes-- all the while raising funds for local non-profit organizations that help stop the cycle of domestic abuse against women and children. This is not only a FUN event but a FUNDRAISING event! Through the generous donations of race participants and sponsorships from local Alaska businesses, the race has been able to contribute over $1M to groups that actively work to improve women's lives. Continental Subaru has been a very proud, active and longtime partner and sponsor for this community-wide event for many years. Pictured here is Continental Subaru's Spokeswoman, Third Time World Cup Champion and Nordic Ski Olympian Kikkan Randall and a few of our Subaru friends and fans.

Continental Subaru Celebrates Alaska Pride 2015!  –  Drew P

Continental Subaru Celebrates Alaska Pride 2015!

Bigger, bolder and more colorful for 2015 that is how Continental Subaru approached sponsoring Pride Fest 2015, a week-long LGBT celebration of diversity. In preparation we knew we'd want big color so a Subaru XV Crosstrek was wrapped with a bold design that could kick off the Pride parade. We also wanted to be sure the LGBT community, allies, supporting organizations and business leaders knew Continental Subaru was a supportive and welcoming place to do business. Our colorful Subaru was featured in the Pride Parade and with color commentary by a local host highlighted how Continental Subaru was a strong supporter of the community. Our Subaru Crosstrek was open to the public at the Festival where we spoke with many people about the virtues of Subaru, community, diversity and the benefits of Symmetrical All-Wheel Drive-nearly 8,000 in attendance. Continental Subaru was proud to recognize and support the LGBT community, diversity in business and welcoming everyone to the Subaru family of vehicles.

Continental Subaru Supports Bike MS 2015  –  Jessica L

Continental Subaru Supports Bike MS 2015

For the past two years, Continental Subaru has sponsored Anchorage's annual BIKE MS event, an annual fundraiser that raises money and brings awareness for the Multiple Sclerosis Society. On Saturday, May 30th, eighty-eight Alaskan bike riders participated in either a 25, 50, 75 or 110 mile bike course along the beautiful Seward Highway. Participants of the ride raised more than $80,000 for the Greater Northwest Chapter of the National MS Society. Thank you, Continental Subaru for being a part of this worthwhile community event that promotes awareness for the National Sclerosis Society!

Love the Earth 2015  –  Susan H

Love the Earth 2015

Throughout the month of April, Continental Subaru hosted an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. We accepted: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Continental Shares the Love with NSAA  –  Erin B

Continental Shares the Love with NSAA

Continental Subaru has been long time partners and supporters with The Nordic Ski Association of Anchorage. In the past few years, Continental Subaru has sponsored various Nordic ski events-the Alaska Ski for Women event which benefits survivors of domestic violence and the Ski for Kids which promotes winter outdoor sports and fitness for the Anchorage community. Anchorage skiers and athletes LOVE their Subaru's and provided a total of $8,389 to NSAA during Continental Subaru's 2014 Share the Love Event.

Sharing the Love with Anchorage's Eva Foundation  –  Joe D

Sharing the Love with Anchorage's Eva Foundation

The Eva Foundation, a small Anchorage local non-profit organization, provides support to survivors of abuse after they have left their abusers. The services provided by the foundation fill in the "gap" in what a survivor may need in way of assistance that is not available through other charitable or government agencies. Working in partnership with other local agencies, the Eva Foundation fills a need that would be left unfilled without their assistance. Anchorage Subaru owners LOVE making a difference in their community and provided a total of $39,702 to the Eva Foundation during Continental Subaru's 2014 Share the Love Event.

Alaska Ski for Women - 2015  –  Fiona P

Alaska Ski for Women - 2015

For the past five years, Continental Subaru has proudly sponsored the annual Alaska Ski for Women held every Superbowl Sunday. The Alaska Ski for women event is North America's largest women-only cross-country ski event. Women of all ages and of all abilities, get together every year and Nordic ski approximately 2.4 miles (4k), some in very colorful costumes! Participants of the race gather together to ski and raise money for local non-profit organizations that assist domestic abuse victims and programs to help stop the cycle of domestic abuse against women and children. Over the years, the race participants; sponsors and volunteers have been able to raise over $1M to groups that actively work to improve women's lives in Alaska. On Sunday, February 1, 2015, over 800 women, children and volunteers braved the cold and skied the 4K Kincaid course all in good spirits knowing they are making a difference in another's life. It is Continental Subaru's intention to continue to support this very worthwhile event for many more years to come.