Continental Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Continental Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Continental Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Continental Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Anchorage community, but to serve it as well.
Alaska SPCA
Chugach Park Fund
North Star Elementary School
Anchorage Pride Festival, Nordic Ski Association Anchorage, Salvation Army, Ski4Kids / Ski4Women, Stone Soup Group
Providence Cancer Center, Hospice of Anchorage, Newborns In Need, Providence Cancer Center, St. Jude Children’s Research
Love Promise Stories from Continental Subaru
Subaru and Continental Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Clair DeGeorge Hockey X Strong Girls United Youth Girls Camp - Clair D
Clair DeGeorge Hockey and Strong Girls United run our youth girls hockey camp with the collective goal to empower and inspire the next generation of girls through mentorship from professional women's hockey players, while helping them build confidence, resilience, and mental skills through hockey and other sports. We believe that when young girls are surrounded by strong female role models and given the tools to believe in themselves, they can carry that confidence far beyond the rink. Subaru's commitment to Education and Community is especially meaningful to us. This camp was about so much more than teaching hockey skills—it was about creating a community where girls feel seen, supported, and inspired by women who have reached the highest levels of their sport. The vehicles Subaru generously provided allowed our coaches and professional athletes to travel safely and efficiently throughout camp, making it possible for us to be there for the girls and fully participate in an experience centered around mentorship, belonging, and personal growth. We are incredibly grateful to Subaru for helping bring this mission to life. Your generosity was not simply a donation of vehicles; it was an investment in the girls, the coaches, and the community we are building together. We are proud to share the same belief that positive change comes from showing up, creating opportunities, and setting an example for the next generation to follow. Thank you for helping us empower young women both on and off the ice.
Subaru Supports Education! - Abby O
Subaru helped us kick off the school year by bringing our entire staff pizza during our training day. They have gifted 10 teachers a $500 shopping gift to support their classrooms and brought many school supplies to help our school. This year North Star has welcomed 20 new staff and with all that change the support of a solid start with happy teachers, and a chance to buy supplies is so greatly appreciated! Thank you Subaru!!
14 Years of Love Promises for the Kids at St. Jude - Carla B
For the past 14 years, Continental Subaru has proudly served as the title sponsor of the Country Cares for St. Jude Kids Radiothon on KBEAR (KBRJ) 104.1. Their commitment to the mission of St. Jude Children's Research Hospital has made a meaningful impact on families both locally and across the country. Since becoming a sponsor, Continental Subaru has donated $16,000 directly to St. Jude, while also contributing valuable advertising support to help raise awareness for the hospital's lifesaving research and care. Their partnership has helped amplify the message that families never receive a bill from St. Jude for treatment, travel, housing, or food — allowing parents to focus entirely on helping their child live. During this year's KBEAR Country Cares and KWHL Rocks St. Jude Radiothon, held March 19-20, our listeners and community came together to raise an incredible $101,009. Since Alaska's very first radiothon, we have now raised more than $2.4 million for the kids of St. Jude. We are especially proud that KBEAR has raised the highest total among all participating Connoisseur Media stations since Country Cares began in 1989. Together with Continental Subaru, we surpassed $1.2 million raised during the 14 years of their sponsorship. None of this would be possible without the generosity of our Alaska community and the unwavering support of partners like Continental Subaru. Their dedication to giving back reflects the spirit of the Subaru Love Promise in action. From all of us at Connoisseur Media Alaska: thank you, Continental Subaru, for 14 years of partnership, compassion, and commitment to the kids and families of St. Jude.
Winter Coats Arrive at AWAIC - Valerie L
This winter, warmth arrived in more ways than one for survivors receiving services through Abused Women's Aid in Crisis (AWAIC). Through the Subaru Loves to Help program, 132 brand new winter coats were generously donated to support survivors and their families as they navigate safety, healing, and new beginnings. This impactful donation was made possible through a partnership with our local Subaru dealership, Continental Subaru, whose commitment to community care helped turn compassion into action. Together, Subaru and Continental Subaru ensured that survivors facing Alaska's harsh winter conditions would have something essential, a warm, reliable coat. For many survivors, leaving an unsafe situation often means leaving behind personal belongings, sometimes with little more than the clothes they are wearing. A winter coat may seem simple, but it can provide comfort, dignity, and protection during an incredibly vulnerable time. This donation helps remove one more barrier survivors might face as they focus on rebuilding their lives. The Subaru Loves to Help initiative reflects Subaru's broader mission to be more than a car company, to be a force for good in the communities they serve. Continental Subaru's local involvement highlights how powerful community partnerships can be when they center care, safety, and human dignity. We are deeply grateful to Subaru Loves to Help and Continental Subaru for their generosity and for standing alongside survivors in our community. Acts like these remind us that meaningful change happens when organizations come together with a shared purpose, helping people feel safe, supported, and valued. Thank you for helping us keep survivors warm this winter and for showing that love truly can help.
Salvation Army Adopt-A-Family - Garrett G
This holiday season, our team at Continental Subaru had the privilege of participating in The Salvation Army’s Christmas Adopt-A-Family Program. We were matched with Family A-31, a local family of five, and our goal was to make their holiday season a little brighter and a little easier. With the support of generous donations from our Continental Subaru employees, we were able to provide more than $850 worth of essential items. Together, Athena, Heather, and I (Garrett) organized and prepared everything for the family. We focused on providing meaningful basics that can make a real difference: new shoes, socks, clothing items, and grocery gift cards to help with holiday meals. We also included additional gift items to support the parents and ensure the entire family felt cared for. The Salvation Army’s guidelines helped us understand the minimum expectations, but thanks to the kindness of our employees, we were able to go beyond that. Our team stepped up without hesitation, proving once again that the spirit of giving is alive and well within our dealership. Every donation, no matter the size, contributed to creating a thoughtful and supportive collection of gifts for this family. Being part of the Adopt-A-Family Program is always a meaningful experience, but this year especially reminded us of what the Subaru Love Promise stands for. It’s about showing love and respect to our community, supporting families in need, and coming together to make a positive impact. We are grateful for the opportunity to give back and proud of our employees for embodying the values that make Continental Subaru a place of compassion and kindness. This experience strengthened our belief that when we work together, even small acts of generosity can create something big. We hope the gifts provided bring comfort, joy, and a renewed sense of hope to Family A-31 during the holiday season.
Keeping DV Survivors Warm and Fed this Holiday Season - Valerie L
This Thanksgiving season, Continental Subaru in Anchorage demonstrated what it means to show up for survivors with care, dignity, and community spirit. Their team reached out to AWAIC with a simple question: “What do families in shelter need most right now?” After that conversation, the Continental Subaru team got to work to help meet those immediate needs. In the days leading up to the holiday, Continental Subaru employees organized a thoughtful donation drive, gathering $1,000 worth of shelf-stable food items to help ensure that adults and children staying in AWAIC’s safe shelter had access to nourishing, reliable meals. Knowing that winter can be especially challenging for families rebuilding stability, they also provided warm gloves and mittens for residents of all ages. These practical, high-quality items help protect against the harsh Alaska cold and offer an added layer of comfort during an already difficult time. For survivors who have had to leave everything behind to seek safety, these acts of generosity offer more than material support—they provide reassurance that their community cares about their wellbeing and their future. Continental Subaru’s commitment helped ease immediate financial pressure on families in shelter and made it possible for them to experience the holiday with a greater sense of warmth and stability. AWAIC is deeply grateful for partners like Continental Subaru, whose kindness strengthens our ability to meet survivors’ essential needs with compassion and respect. Their Giving Thanks efforts reflect the spirit of community that makes healing possible and remind survivors that they are not alone.
Continental Subaru Loves Empowering Young Girls to Dream Big - Clair D
Continental Subaru, believes in supporting the growth of young girls in the Anchorage community, helping them build the resilience and confidence to chase their dreams. I, Clair DeGeorge, in partnership with Strong Girls United, strive to empower girls through multi-sport experiences, mentorship, and resilience-building activities. Much like a Subaru navigating any terrain, we encourage young girls to face life’s obstacles with strength, determination, and an unshakable belief in themselves. Through Subaru’s support, we were able to bring professional women’s hockey players to Alaska to lead camp sessions, giving girls the chance to learn from role models who have paved the way at the highest levels of the sport. This experience not only created lasting memories on the ice, but also showed these young athletes that they, too, can break barriers. Together, we’re helping empower the next generation of women in Alaska to believe in their potential and carry that confidence into every part of their lives.
Subaru Lights A Spark - Tharren P
Thanks to the incredible generosity of Subaru, families have access to safe, enriching out-of-school time programs where children can truly learn, grow, and thrive. Subaru’s partnership helps ensure that every child— regardless of their background or barriers their family may be facing—has a welcoming place to go after school and during summer breaks. Our programs are filled with engaging activities, meaningful interactions with caring adult role models, outdoor adventures, and opportunities to build confidence and friendships. In 2025, Camp Fire Alaska will award over $300,000 in scholarships—support that is made possible through contributions from Subaru and other community partners. These scholarships empower hundreds of families to access high-quality child care and enriching experiences that might otherwise be out of reach. Thanks to Subaru’s commitment and contribution, more youth are discovering their potential, developing essential life skills, and creating joyful memories in positive, supportive environments. One young participant recently shared: “I really like the activities and my friends. I love time outside, and I feel safe here. The staff are polite and caring. Camp Fire is a great way to spend my time and make good moments.” Because of Subaru’s commitment to community impact, more children than ever are stepping into brighter futures—confident, connected, and inspired to succeed. We are deeply grateful to Subaru for investing in Alaska’s youth.
Continental Subaru Loves to Care! - Susan K
On June 16th, 2025, Continental Subaru Staff members delivered 80 blankets and comfort items to the Anchorage Providence Cancer Center in Anchorage, Alaska. In addition to the Subaru blankets, team members donated other comfort items to the Cancer Center like warm socks, magazines, puzzle books and hand lotion. Continental Subaru believes in supporting our Anchorage community and our hard working amazing health caregivers!
Continental Subaru Supports Abused Women's Aid in Crisis (AWAIC) - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Anchorage, this is a harsh reality. Helping others strengthens communities, which is why Continental Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Continental Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Continental Subaru donated 120 coats to Abused Women's Aid in Crisis (AWAIC). These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
