The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Continental Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Anchorage community, but to serve it as well.
Alaska SPCA
Chugach Park Fund
North Star Elementary School
Anchorage Pride Festival, Nordic Ski Association Anchorage, Salvation Army, Ski4Kids / Ski4Women, Stone Soup Group
Providence Cancer Center, Hospice of Anchorage, Newborns In Need, Providence Cancer Center, St. Jude Children’s Research
Love Promise Stories from Continental Subaru
Subaru and Continental Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Salvation Army Adopt-A-Family - Garrett G
This holiday season, our team at Continental Subaru had the privilege of participating in The Salvation Army’s Christmas Adopt-A-Family Program. We were matched with Family A-31, a local family of five, and our goal was to make their holiday season a little brighter and a little easier. With the support of generous donations from our Continental Subaru employees, we were able to provide more than $850 worth of essential items. Together, Athena, Heather, and I (Garrett) organized and prepared everything for the family. We focused on providing meaningful basics that can make a real difference: new shoes, socks, clothing items, and grocery gift cards to help with holiday meals. We also included additional gift items to support the parents and ensure the entire family felt cared for. The Salvation Army’s guidelines helped us understand the minimum expectations, but thanks to the kindness of our employees, we were able to go beyond that. Our team stepped up without hesitation, proving once again that the spirit of giving is alive and well within our dealership. Every donation, no matter the size, contributed to creating a thoughtful and supportive collection of gifts for this family. Being part of the Adopt-A-Family Program is always a meaningful experience, but this year especially reminded us of what the Subaru Love Promise stands for. It’s about showing love and respect to our community, supporting families in need, and coming together to make a positive impact. We are grateful for the opportunity to give back and proud of our employees for embodying the values that make Continental Subaru a place of compassion and kindness. This experience strengthened our belief that when we work together, even small acts of generosity can create something big. We hope the gifts provided bring comfort, joy, and a renewed sense of hope to Family A-31 during the holiday season.
Keeping DV Survivors Warm and Fed this Holiday Season - Valerie L
This Thanksgiving season, Continental Subaru in Anchorage demonstrated what it means to show up for survivors with care, dignity, and community spirit. Their team reached out to AWAIC with a simple question: “What do families in shelter need most right now?” After that conversation, the Continental Subaru team got to work to help meet those immediate needs. In the days leading up to the holiday, Continental Subaru employees organized a thoughtful donation drive, gathering $1,000 worth of shelf-stable food items to help ensure that adults and children staying in AWAIC’s safe shelter had access to nourishing, reliable meals. Knowing that winter can be especially challenging for families rebuilding stability, they also provided warm gloves and mittens for residents of all ages. These practical, high-quality items help protect against the harsh Alaska cold and offer an added layer of comfort during an already difficult time. For survivors who have had to leave everything behind to seek safety, these acts of generosity offer more than material support—they provide reassurance that their community cares about their wellbeing and their future. Continental Subaru’s commitment helped ease immediate financial pressure on families in shelter and made it possible for them to experience the holiday with a greater sense of warmth and stability. AWAIC is deeply grateful for partners like Continental Subaru, whose kindness strengthens our ability to meet survivors’ essential needs with compassion and respect. Their Giving Thanks efforts reflect the spirit of community that makes healing possible and remind survivors that they are not alone.
Continental Subaru Loves Empowering Young Girls to Dream Big - Clair D
Continental Subaru, believes in supporting the growth of young girls in the Anchorage community, helping them build the resilience and confidence to chase their dreams. I, Clair DeGeorge, in partnership with Strong Girls United, strive to empower girls through multi-sport experiences, mentorship, and resilience-building activities. Much like a Subaru navigating any terrain, we encourage young girls to face life’s obstacles with strength, determination, and an unshakable belief in themselves. Through Subaru’s support, we were able to bring professional women’s hockey players to Alaska to lead camp sessions, giving girls the chance to learn from role models who have paved the way at the highest levels of the sport. This experience not only created lasting memories on the ice, but also showed these young athletes that they, too, can break barriers. Together, we’re helping empower the next generation of women in Alaska to believe in their potential and carry that confidence into every part of their lives.
Subaru Lights A Spark - Tharren P
Thanks to the incredible generosity of Subaru, families have access to safe, enriching out-of-school time programs where children can truly learn, grow, and thrive. Subaru’s partnership helps ensure that every child— regardless of their background or barriers their family may be facing—has a welcoming place to go after school and during summer breaks. Our programs are filled with engaging activities, meaningful interactions with caring adult role models, outdoor adventures, and opportunities to build confidence and friendships. In 2025, Camp Fire Alaska will award over $300,000 in scholarships—support that is made possible through contributions from Subaru and other community partners. These scholarships empower hundreds of families to access high-quality child care and enriching experiences that might otherwise be out of reach. Thanks to Subaru’s commitment and contribution, more youth are discovering their potential, developing essential life skills, and creating joyful memories in positive, supportive environments. One young participant recently shared: “I really like the activities and my friends. I love time outside, and I feel safe here. The staff are polite and caring. Camp Fire is a great way to spend my time and make good moments.” Because of Subaru’s commitment to community impact, more children than ever are stepping into brighter futures—confident, connected, and inspired to succeed. We are deeply grateful to Subaru for investing in Alaska’s youth.
Continental Subaru Loves to Care! - Susan K
On June 16th, 2025, Continental Subaru Staff members delivered 80 blankets and comfort items to the Anchorage Providence Cancer Center in Anchorage, Alaska. In addition to the Subaru blankets, team members donated other comfort items to the Cancer Center like warm socks, magazines, puzzle books and hand lotion. Continental Subaru believes in supporting our Anchorage community and our hard working amazing health caregivers!
Continental Subaru Supports Abused Women's Aid in Crisis (AWAIC) - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Anchorage, this is a harsh reality. Helping others strengthens communities, which is why Continental Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Continental Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Continental Subaru donated 120 coats to Abused Women's Aid in Crisis (AWAIC). These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Continental Subaru Loves the Earth - Susan H
At Continental Subaru, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort— they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring, as part of our Subaru Loves the Earth initiative, Continental Subaru provided and distributed 100 of mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru of America and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning! Together, we are growing a greener and healthier Anchorage for generations to come.
St. Jude LOVES Continental Subaru - Carla B
2025 marks the 13th year Continental Subaru has been the title sponsor of the Country Cares for St. Jude Kids radiothon on KBEAR (KBRJ) 104.1 In that time, they've donated $15k directly to St. Jude while also donating a portion of their advertising in support of St. Jude by increasing awareness of their mission and life saving research. Our KBEAR Country Cares and KWHL Rocks St. Jude broadcast took place on April 5th and 6th and we raised $100,219! We've raised over $2.3 million for the kids of St. Jude since our very first radiothon in Alaska. This year we surpassed $1.1 million in funds raised during the 13 years Continental Subaru has supported us. We couldn't do this every year without the generous support of our local community and our amazing sponsors, like Continental Subaru. Alpha Media Alaska LOVES Continental Subaru! Thank you so much for your continued support!!
We're Making A Difference Across The State. Thank You! - Cyrese G
Being selected as the Continental Subaru Hometown Charity recipient has been a tremendous honor and a true turning point for the Alzheimer’s Association, Alaska Chapter. Thanks to this generous support, we’ve been able to expand our educational and research programs into new communities across the state—including Ketchikan, Kenai, Juneau, and Fairbanks—bringing vital resources and support to more Alaskans than ever before. This partnership has also opened the door to exciting new collaborations and helped us grow our volunteer base, empowering even more individuals to join the fight to end Alzheimer’s. With increased capacity, we’re proud to offer guidance and information on promising new Alzheimer’s treatments now in the final stage of the development pipeline, offering hope to families facing this disease. Additionally, this support has strengthened our advocacy efforts, helping us bring new attention to the urgent need for dementia care and caregiver support across Alaska. We’re raising our collective voice in Juneau and beyond to ensure those living with dementia—and those who care for them—are not forgotten. We are deeply grateful to Continental Subaru and the staff who made this donation possible. The impact has been truly statewide!
Physical Activity at North Star Elementary - Rick S
Thanks to Continental Subaru’s generous donation, North Star Elementary students now have a 9 Square in the Air set to enjoy in PE! This exciting new equipment has already benefited every student, from kindergarten through 5th grade. By playing 9 Square students have practiced skills such as teamwork, problem solving, communication, and sportsmanship all while learning how to navigate both winning and losing with resilience and respect. It’s also helped them build important athletic skills while having fun. This 9 Square set will be enjoyed by our students for years to come, not only in PE classes but also during special events like field day, creating lasting memories and fostering a love for physical activity. We are so grateful to Continental Subaru for their commitment to our students’ growth, teamwork, and well-being!
