What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people. 


The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Continental Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Anchorage community, but to serve it as well.

Amazing Pet Expo Sponsor - 2013
Eagle River Nature Center
Alaska Pride Festival - 2014 & 2015, AK Ski 4 Women - Stand Together Against Rape , Nordic Ski Association Anchorage, Eva Foundation
Fast and Female Camps with Olympian Kikkan Randall, Bike MS for Multiple Sclerosis, Alaska Ski for Kids 2012-2015, U.S. National Cross Country Ski Championships 2014, Mount Marathon - 2011-2015
 Subaru Love Promise Heart

Love Promise Stories from Continental Subaru

Subaru and Continental Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Caboose  –  Tara M

We met a fluffy pup one summer evening in 2021 as he was brought to the shelter by loving owners who couldn't provide for him anymore. It's never easy to say goodbye to someone you love but they were putting his needs above their own. The woman explained that she was newly pregnant and that they needed to surrender their 1 year old dog in hopes that we could find him a better home since they didn't have the time or money to give him the life he deserved. She and her husband were concerned about his separation anxiety and hoped we could find a home for him soon so he wouldn't have to sit in the shelter. While the family was filling out paperwork a woman called the shelter to ask if we had any animals needing a foster home. It was so serendipitous! The family said their teary goodbyes and he waited for his foster mom to arrive. Caboose spent about a month in foster care learning his manners and dealing with his separation anxiety. It was a perfect place for him to decompress. MJ took him on hikes and car rides. He even made some new doggie friends along the way. One day, a man named Brian submitted an application for Caboose. He knew he wanted to add a dog to his family but it had to be just the right fit. His existing dog would have to approve. We set up a meet and greet and the two dogs hit it off almost immediately. All 3 are now one big, happy family. They spend their days exploring the mountains and laying by the fire. With the support of Continental Subaru the Alaska SPCA adoption center was able to find homes for 32 animals in the month of October!

Paying it Forward  –  Skookums S

With the friends and family discount that Continental so cheerfully gave to me today, I have paid it forward, $204 to the hunger project, ZIP Code 99508, Mountain View. Thank you Michael, Joe and Rich❣️ With backflips of appreciation, Skookums

Subaru Loves Pets  –  Aimee E

We are so grateful to be a part of Subaru Loves Pets! The extra advertising assistance was helpful in getting the word out about the pets in need at our Adoption Center. We were able to adopt out so many homeless pets into loving forever families! The donated funds for each adoption will be instrumental in continuing our mission of helping Alaska’s vulnerable pet population. We were lucky enough to rescue pets like Obsidian, who came to us after being struck by a vehicle. While Obsidian did lose one of his legs, he gained a loving home through our Adoption Center. Donated funds are also used to stock our pet food bank, which allows us to assist families who have fallen on hard times. By giving back to the community, we are able to keep pets where they belong: with the families who love them. Especially during these difficult times, where there is more need in our community than ever, Subaru’s generous donation to the Alaska SPCA will help countless Alaskan pets live their best lives.

North Star Elementary Loves Subaru  –  Rena M

At the beginning of the 2019-2020 school year, we were contacted by Subaru saying we had been randomly chosen to receive STEM books for our school. We were absolutely thrilled, but unsure how it would all unfold. The Subaru Team lead by Susan Hamilton and Suzanne Thurston answered all our questions and took great care keeping in contact with us through it all. When the Subaru Team arrived with the books, the students were giddy with anticipation. We had a handful of 1st and 6th graders there to receive them. The books were unveiled and the students paired off to read around the library. When it came time to take pictures and ask them about the books, we couldn't get them to stop reading! The kids are thrilled, the classroom teachers love the books they have received for their classroom, and the STEM section of the library has some shiny new additions. Truly and sincerely, Subaru, thank you for the books and your time for the sake of our students. I hope that this can become a lasting partnership between the local Continental Subaru group and our school. Sincerely, Rena Michaud North Star Elementary Librarian

Continental Subaru Loves Learning  –  Susan H

On November 1st, Continental Subaru delivered 150 science-themed elementary school books to North Star Elementary School – with Subaru program initiative “Subaru Loves to Learn”.“It’s so great to see kids get excited about books!”, Continental Subaru’s Sales Manager Mike Salem.“Being involved in our community is just one of the pillars of the Continental’s core values. We have a responsibility to support our community with time, effort and funding in meaningful ways – and when you can support kids in school, what we’re really doing, is investing in the future of our community.” North Star Elementary school is designated a Title One Elementary Schools, a program that provides supplemental funds to school districts that assist schools that have the highest student concentrations of poverty to meet educational goals.Since 2015, Subaru of America has partnered with the American Association for the Advancement of Science and has donated over 277,600 science books to schools in communities across the country.

Providence Cancer Center receives the love  –  Sarah S

Thank you to Continental Subaru’s team for sharing the love with the Providence Cancer Center. Due to a partnership with the Leukemia & Lymphoma Society, we were so pleased to have our patients be the recipients of 80 warm blankets and arts and crafts kits. The Leukemia & Lymphoma Society exists to find a cure for blood cancer and improve the quality of life of patients and their families in Alaska and beyond. At Providence, our comprehensive cancer center serves around 1,000 new patients a year and has been in operation for over a decade. Our services and treatment include state-of-the-art technology in radiation, an infusion center, patient navigation, oncology rehabilitation, clinical trials, research, genetic counseling, financial counseling, spiritual services and support from a registered dietitian. We aim to meet our promise to one another, the community and our patients of “know me, care for me,ease my way.” With Continental Subaru’s gift, we, will help to meet this promise that is near and dear to our hearts. Our plan is to support not only children with this comfort but parents who are in their cancer journey that would love to use these items to connect with their kids as they help them understand, cope and remain hopeful throughout the process.

Continental Subaru Shares the Love with AWAIC  –  Caitlin S

Thank you to Continental Subaru employees and customers for sharing the love with AWAIC! AWAIC has been providing domestic violence safe shelter, intervention, and prevention to the Anchorage community for over 40 years. The donation of over $15,000 from Continental Subaru will help to provide safety and hope to survivors in need. One example of a survivor this will help is a young woman who came into shelter this past month and is expecting her first child in just a few weeks. This donation will help to keep them both safe, warm, fed, and supported while they get back on their feet. This support is only possible because of community members and businesses who care about their neighbors. We're all in this together!

Continental Subaru Adopts Families for Christmas  –  Susan H

Each holiday season, Continental Subaru of Anchorage Alaska is involved with the local Salvation Army organization during their annual holiday ‘Adopt A Family’ program. Salvation Army’s Adopt a Family program pairs up local impoverished families with group sponsors to provide for their tangible needs at Christmas. Many of the families that are ‘adopted’ in the community are literally without the means to buy gifts for their children, let alone a special Christmas meal. These adoptees are referred to the Salvation Army by professional social workers, school counselors and medical professionals who help serve the most vulnerable citizens in our community. Continental Subaru provided Christmas for two large families this year – providing a Merry Christmas filled with warm clothing, school supplies, toys and food that will get them through a few weeks of meals. This is our fourth year being part of the Salvation Army Adopt-a-Family program and it is our blessing and privilege to come together as a family dealership to provide for those needing a hand up during Christmas.

Subaru Love Promise From Alaska to Mariana Islands  –  Susan H

On October 25th, Super Typhoon Yutu, one of the strongest typhoons on record, passed through the Northern Mariana Islands. Several Continental Subaru team members were born and raised on the islands of Saipan and Tinian – part of the Northern Mariana Islands about 4,500 miles south of Anchorage, Alaska. Super Typhoon Yutu sustained winds of more than 170 mph leaving massive damage to the islanders’ homes, schools, businesses, and properties. Many islanders are currently displaced and are struggling to put their lives back in order. “Our Continental team is a tight-knit community….we’re family, really. And when our work family and community is in need, we all step up” stated Mike Salem, Continental Subaru Sales Manager.“There is a great need for basic survival items so we decided to hold our own in-store donation center and fundraiser and loaded up supplies in our classic 1978 Subaru Brat that lives on our showroom floor! So many people, including customers, donated either money or items to the cause. Now we can ship off these supplies like batteries, cleaning supplies, canned goods, non-perishable items to our friends and family on the islands” said Salem.“My family was directly impacted by the typhoon and when I reached out and asked if there was something that we could do to help, there was no hesitation from the Subaru team. I’m so grateful to have been working here at Continental Subaru for over six years. We really do believe and practice the Subaru Promise of Love and community – whether it’s right here in Anchorage or halfway across the world”, Jermae Kim, Assistant Comptroller at Continental Subaru.

Continental Subaru's Blood Drives Save Lives  –  Susan H

The Subaru Love Promise doesn’t always come in the way of monetary donations – and in the case of Continental Subaru in Anchorage, Alaska, the promise of ‘love’ comes from blood donations. Recently, the Continental Subaru team committed to an ongoing partnership with Blood Bank of Alaska with quarterly donation blood drives that invite both our team members and our amazing Subaru customers to participate. The importance of blood donations in Alaska is compounded due to our geography and challenging landscape. Alaska is the largest state in the union at 663,300 square miles – that’s just over twice the size of Texas! Along with being the biggest state in the union, Alaska is also the least populated state with just over 740,000 total residents that populate vast regions of the state – many that can only be accessed by boat or plane. Our quarterly blood donations will be stored and available for surgeries, traumas and treatment plans for many diseases. Family owned and operated Continental Subaru has been an integral part of the Alaskan community since 1971.

Meals on Wheels Subaru in the Parade!  –  Kathy R

We were fortunate enough to win one of the 50 Cars for 50 Years! We are the Kenai Senior Center in Kenai, Alaska. The blue-themed Meals on Wheels vehicle generates quite a bit of interest on the roads around our area. We put out on Facebook a call to honk and wave at the vehicle when you see it around the area. We, of course, had to remind the drivers why people were honking and waving. Our drivers reported they receive honks and waves every day with a thumbs up too. Given the popularity and interest the Subaru (Subi as she's called) has generated in the community, we decided to have her appear in our town's July 4th Parade. We have over 5,000 people come to Kenai for this event and it is always a fun, family day. A couple of our seniors rode in the Subaru, waving and passing out candy to the crowd. It's fun for people around us to recognize the Subaru as a "celebrity". The community knows that we won it for Meals on Wheels delivery and this too touches at the heart. Thank you Subaru of America!

Kenai Senior Center Subaru  –  Kathy R

Alaska is renowned for the majestic beauty of the mountains and rough terrain, glacial expanses with jagged edges meeting at sea level, the rich abundance of sea life, vast amounts of wildlife, and the seasonal blessing of almost infinite sunshine.To visitors wanting to experience “the Land of the Midnight Sun”, summer brings them from all over the world. For all of us who live in Alaska, these long hours of daylight are what we wait for throughout the rest of the year. Alaska has another season only privy to those who journey through the long dark hours of winter. The weather consistently changes here on the Kenai Peninsula from below zero temperatures that seem to last for weeks to a difference of 80 degrees as winter rains bring warm temperatures and our frozen snowpack will turn to ice. After this back-and-forth struggle throughout the first few months of the calendar, we enter a season called Breakup.The longer days start the process of bringing the frost out of the ground and our roads “breakup”. While much of the Kenai Peninsula has paved roads to get to the major population areas, these roads also greatly suffer and the old joke surfaces that Alaska only two seasons, “Winter” and “Road Construction”. Most of the rural areas on the Kenai Peninsula have gravel roads and pay a heavy price during the spring breakup season. This is where our Subaru shines as we deliver meals to these rural areas.Previously, we were forced to use a neighbor’s ATV to get past the mud and ice. This would create an issue if the neighbors were not available on our delivery days. Our new Subaru has made the difference for our Meals on Wheels recipients.If their road conditions are bad enough, they cannot get out either and our deliveries are even more crucial to them.One such couple is Dale and Pat Cocklin of Kasilof. This couple found love again later in life and together enjoy so many things Alaska has to offer in the summertime. In the winter, they cannot get out easily and depend on Meals on Wheels.Our volunteer driver, Steve ensures each client gets the food they can eat depending on their tastes or diet restrictions.They love our new Subaru and were so impressed with the riding ability, we now make a special trip once a week to this area to pick them up and bring them to town for shopping.Pat has had a difficult time getting into other vehicles, but finds the Subaru perfect for her! We are not only able to deliver meals with our Subaru, but can also use it to accommodate transportation for those same clients who cannot maneuver into the larger vehicles. Our meals drivers have commented on several wonderful features about the Subaru.When we received the new vehicle, we would usually need to purchase a new VHF radio to communicate with our reception desk.These radios are not only expensive, but are large and clumsy and take up quite a bit of room near the driver’s reach.With the Bluetooth option of our Subaru, we were able to purchase a cellular phone and our driver can communicate with us quite easily.This also enables them to see a missed call from a home meal client or from the office. The hands-free ability to open and close the back hatch is another wonderful and useful feature when delivering meals. We have encouraged people in the community to honk and wave when they see the Subaru! We get tremendous feedback from this and hear from so many that they’ve seen our MOW Subaru.

Continental Subaru Shares the Love with Priceless  –  Susan H

It's not an easy topic to consider, and uncomfortable to comprehend that it's happening right in your own community, but the hard truth is….sex trafficking is the fastest growing, most lucrative, crime in Alaska. Priceless Alaska, a small Anchorage non-profit organization, whose mission it is to help victims escape their circumstances and connect them to resources, was chosen as Continental Subaru's Hometown Charity recipient during this year's annual Subaru Share the Love program.Working closely with various law enforcement officials, victims are referred to Priceless Alaska where their immediate needs are addressed and then are assigned mentors that assist the survivor in navigating all the resources that are available to her. Resources range from emergency and long-term housing; counseling; medical and legal services; job training, and education completion.The entire auto group team chose Priceless Alaska during a nomination process involving everyone's input at Continental Auto Group, a family owned and operated Anchorage group of dealerships. On April 13th, Continental Subaru presented a check to Priceless Alaska for $34,464."The funds provided through Subaru's Share the Love event will allow us to continue the important mission of reaching and resourcing survivors of human trafficking, one of the most heinous crimes imaginable. Lives will be saved, new futures will be made possible, and hope will invade hopeless situations because Subaru is sharing the love with Priceless this year," commented Adam Legg, executive Director of Love Alaska, the parent organization of Priceless Alaska. Over the past four years, Continental Subaru has presented over $160,000 to local Anchorage charities thru Subaru's Share the Love event. Past recipients have been: Eva Foundation, Nordic Ski Association of Anchorage; Catholic Social Services of Anchorage and Newborns in Need.From November 17, 2016 to January 3, 2017, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from Subaru of America. Since the start of the "Share the Love" program in 2008, Subaru of America has donated approximately $115 million to a number of worthy causes through the "Share the Love" event. The four national charities selected by Subaru of America are: ASPCA®, Make-A-Wish®, Meals on Wheels Association of America® and the National Park Foundation.

Kikkan Randall Brings Home the Gold Medal!  –  Susan H

Until 2018, no female U.S. cross-country skier had ever won an Olympic medal….of any color. Enter Kikkan Randall and teammate Jessie Diggins, two powerhouse cross-country skiers qualifying for the medal round, and then winning gold, in the 2018 Winter Olympics. For Kikkan, a five-time Olympian, it was her first and last career Olympic medal. Kikkan Randall was raised and trained on Alaskan trails with the support of her family, friends, and the Anchorage community, including Continental Subaru. "I knew that Kikkan was something special when I saw her competing in high school sports," said Marten Martensen, co-owner of the Continental Subaru. "I remember saying to her high school running coach, 'this girl is going places!' Turns out, she went all the way to the Olympics! Five times!" continued Martensen. "Her endless drive to train for competition, to raise her family, and to make time for community outreach is a great credit to her. Kikkan Randall is not only a stellar athlete, she's a stellar human being. We've been proud to sponsor Kikkan for the past 12 years and we wish her only the best in her retirement from competitive sports ," commented Susan Hamilton, Director of Marketing and Advertising of Continental Subaru. Continental Subaru has sponsored Kikkan in her athletic career since 2006, from her first runs in Nationals and World Cup competitions to her fifth and final run in the 2018 Winter Olympic Games. As a result in her participation in international sports and elected by her fellow Olympians, Kikkan was elected to the International Olympic Committee Athletes' Commission and will serve an eight year term.

Delivering Blessings  –  Marilyn P

Homer Senior Citizens, Inc Our 2018 Subaru Outback has been a blessing to many of our seniors in the Homer Alaska but one special lady has been a huge part of our Meals on Wheels program. Marilyn Prevost was the 1st meal delivery after receiving our new Outback and also Santa delivered her Christmas meal to her in the Outback. Recently Marilyn passed away, her daughter came by the office to thank us for being a part of Marilyn's daily life, “us delivering meals to her was her highlight of her day”, her daughter said.

Subaru Delivers!  –  Herb S

We deliver meals on wheels to the greater Kenai and Kasilof areas on the Kenai Peninsula,Alaska. Some of these homes are quite rural and there were times in thepast we could not deliver to our seniors due to the road conditions. We applied for the Subaru to help remedy this situation and already it has morethan changed the lives of these remote seniors! Our volunteer driver,Steve Latz, is quite personable and these folks look forward to his weekly visits. Without meals on wheels, some of them don't get any visits, so it was so important to provide meals on a consistent basis. Alaska winters go from snow to rain to freeze to thaw, sometimes all within a 24 hour period. On top of that, we experience only 4-5 hours of daylight during November - January. Even if these folks can drive, it isn't always safe to travel on the roads. We also have 1,000lb moose who are frequently found on the highways and this keeps many folks home for quite long periods of time. One such senior receiving meals is a longtime member of the community. Herb Stettler is a Korean War Veteran who came to Alaska in the 1970's. He has volunteered with the VFW, the American Legion and worked at our own Senior Center for over 20 years. He used to be on the road kill list and would go out in the middle of winter, most often night time, and salvage a moose road kill for charity. He delivered wood for years to people who could not afford it before natural gas was in the area. He traveled to the local schools to teach kids about the flag and the importance of treating it with respect. A lifelong bachelor, Herb began to slow down about 10 years ago. His cabin had burned and our local community raised funds to build him a new home, completely furnished. He cannot drive very often any longer and these days comes to town (25 miles) when the van is able to pick him up. He is a regular with our meals on wheels and is dependent on every meal we bring him. Due to his teeth not fitting well, our cook makes him a big container of soup for the week with softer foods to accommodate. Herb's remote location could not always be reached when the weather deteriorated. To someone who is looking forward to a hot meal, hearing that meals cannot be delivered is not something you want to hear. Even in the short time we have had the Subaru,we have had icy, windy, rainy weather with glare ice on these driveways. Steve delivers without hesitation! What a joy for these individuals who need this vital nutrition. Herb is a great example of a man who has given his life to his country and community and now is in need of compassion himself. At 86 years of age, he is still living independently, in a remote location he calls home and getting nourishment and nutrition. Thank you Subaru for your help in making this happen!

Continental Partners with KBRJ 104.1 for St. Jude  –  Susan H

Since 2013, Continental has proudly sponsored the annual St. Jude Country Cares radio-thon aired on Anchorage's KBEAR 104.1. Each January, KBRJ's on air team goes live for two days sharing the message and mission of St. Jude Children's Research Hospital of Finding Cures. This year, the Anchorage community along with KBRJ raised $83,000 over the course of two days! Because the majority of St. Jude funding comes from individual contributors, St. Jude has the freedom to focus on what matters most - saving children's lives regardless of their financial situation. St. Jude has treated children from all 50 states and from around the world and freely shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use the knowledge to save thousands more children. Over the past 22 years, Alaskan's have contributed over 1.9 Million dollars to support the research and families of children that have been diagnosed with cancer.

Continental Subaru Partners with Salvation Army  –  SUSAN H

Since 2015, Continental Subaru has partnered with Anchorage’s Salvation Army in ‘adopting’ families that need a hand up during the Christmas holiday. This year, Continental provided for two large families that were identified through various community outreach professionals (schools; counselors; churches; medical professionals) that needed some extra care this season. Adopt-a-Family is a holiday program facilitated by The Salvation Army that pairs up families in need with a sponsor to ‘adopt’ that family. It is a unique program for families who have experienced a devastating tragedy or crisis during the past year. Through the Adopt-A-Family program, Continental became a sponsor of two families that are experiencing severe economic, emotional, or physical crisis. We help by purchasing new winter gear; clothing, toys, household items, and food or grocery store certificates. In some instances, families request a special ‘wish’. In addition to clothing, gifts and food, Continental provided a set of studded snow tires and our good friends and local partner, Mattress Ranch provided five twin size beds, sheets and pillows to our families. Adopting families thru the Salvation Army is just another example of how Continental Subaru Shares the Love with our Anchorage community.

Sharing the Love with Serendipity!  –  Cathy B

Subaru once again fulfilled its commitment to helping those in most need in our community. Serendipity Adult Day Services, a program of the Salvation Army, received $4,852.35 from Meals on Wheels of America during the Share the Love Event. On behalf of our senior program participants,we at Serendipity thank Subaru of America for their generosity. These funds will help us continue to serve adults with special needs and help them live with hope and success. Many of our clients no longer have family able to care for them and are unable to help themselves. Their financial resources may have been exhausted. The services we provide are essential for them to receive both needed nutrition and companionship. The generosity of Continental Subaru and their customers will go a long way and we can’t thank them enough. Serendipity is a home and community based program in that it serves those still living in the community. By providing congregate meals, socialization, physical and mental stimulation, we hope to allow each participant to remain in the community and out of an institutional setting. The Salvation Army Serendipity Program has been operating since 1985 and works with an average of 30 special needs adults every day, providing services to some of Anchorage's most vulnerable adults.

Meals On Wheels Outbacks Help Alaskan Seniors  –  Susan H

In celebration of its 50th anniversary, and in keeping with its commitment to support local communities nationwide, Subaru of America has donated two Meals on Wheels delivery vehicles to two Senior Centers in Alaska; the Kenai Senior Center and the Homer Senior Center. With these two new Subaru Outbacks, both senior centers will be able to deliver nearly 30,000 meals to Alaskan seniors. Subaru of America has supported the national Meals on Wheels network since 2008 through the Subaru Share the Love philanthropic event – contributing more than $12M to Meals on Wheels America. Subaru’s annual Share the Love program started November 17th and will continue to run thru January 2nd. Continental Subaru of Anchorage actively participates in the Share the Love campaign and has donated over $125,000 to local Alaskan non-profit organizations since 2014.

Continental Subaru Celebrates 40 Yrs of Pride  –  Susan H

For the past five years, Continental Subaru has been the title sponsor of Anchorage’s Pride Week – an annual celebration of Alaskan diversity. This year, Alaska Pride celebrated it’s 40th Anniversary during Pride week June 17th thru June 24th. The week-long celebration consisted of city wide events including the Youth Arts Showcase, the annual 5k Rainbow Run, Ride for Change, Pride Film Fest, Drag Queen Bingo (proceeds go towards Anchorage’s Identity organization) and culminating with the largest Pride Parade and Pride Fest in Anchorage’s history. Over 10,000 community members attended the yearly Pride Parade and Festival held on Saturday, June 24th. Over 150 vendors and individual and group performers provided attendees with food and entertainment with local performers and special guest star Bob the Drag Queen – a LGBT activist best known for winning the eighth season of RuPaul’s Drag Race. Continental Subaru continues to be committed in supporting the Anchorage community with time, effort and funding in meaningful ways that provide support for our customers, employees and community interests.

Sharing the Love with Alaska's Newborns In Need  –  SUSAN H

On March 7th, Subaru of America, Inc. and Continental Subaru presented a check for $34,286.39 to this year’s Subaru Share the Love Event hometown recipient, Newborns In Need, an Anchorage based non-profit charity benefitting families in Anchorage and other outlining Alaskan villages. These families have been identified in needing assistance when they are at their most vulnerable. Each month, a small group of volunteers provide diaper bags filled with formula, diapers, clothing, and blankets which are then distributed throughout various family practices and health care providers located in Anchorage as well as a pre-maternal home located in the small Alaskan village of Bethel. Last year, Newborns In Need’s total annual operating budget was just $595. Many times, the small group of volunteers donated items out of their own pockets to make sure that diaper bags are filled and delivered. With the influx of the funds received from Subaru, the organization will be able to grow their volunteer base and increase their outreach to serve more family practices and clinics such as the Ronald McDonald House at the Alaska Native Medical Center and Anchorage’s Providence NICU unit. Continental team members chose Newborns in Need during a nomination process that involved everyone’s input at Continental Auto Group. “We’re one huge family at Continental. We work together, play together, and we encourage each other to volunteer in our community,” commented Derek Adolf, Principal Owner.

Anchorage Women Ski to Stop Domestic Abuse  –  Susan H

It’s one of the most colorful sporting events in Anchorage! The Alaska Ski for Women event, held every Superbowl Sunday, brings out hundreds of women of all ages to ski for the benefit of non-profit agencies dedicated to fighting domestic violence and bettering the lives of all Alaskan women. In the event’s 21st year, approximately 800 costumed-clad participants braved below freezing weather, gliding through Anchorage’s dense ice fog in Kincaid Park on February 7th. Since the event’s inception, over $1 million has been contributed to agencies that actively work to help stop the cycle of domestic abuse for Alaskan women’s and their children's lives. "Continental Subaru believes in supporting our Anchorage community in sponsoring events like Ski for Women.", Derek Adolf, Principal Owner Continental Subaru. "When we invest in our community in meaningful ways, we ALL benefit!" Continental Subaru, a family owned and operated business for 46 years, actively participates in many of Anchorage's community events.

Continental Subaru Sharing the Love in 2016  –  Susan H

With a volunteer staff of only six active volunteers, the Alaska Chapter of Newborns in Need is an organization that offers baby items to those families who have been identified as needing a helping hand in what can be a very stress-filled time in their lives. Each month, the volunteers provide 30 filled diaper bags (360 bags a year) that are then distributed throughout various family practices and providers in Anchorage as well as Bethel – an outlying bush village 400 miles east of Anchorage and only accessible by plane. Each diaper bag is filled with formula, diapers, wipes, clothing, quilts, infant caps/blankets/booties and other baby essential items valued at approximately $110. Many of these items are hand-made by the volunteers of Newborns in Need. “Last year, our total operating budget was just $595. If we fall short on something, our volunteers donate items out of their own pocket to make sure that diaper bags are filled and available for delivery to those who are in need,” says Kim Schlimgen, vice president of this small Alaskan charity and Continental Subaru’s Customer Relations Manager. “We have many of our team members that are involved in various non-profit charities within Anchorage. The entire team at Continental Subaru had a say of what organization to choose as their hometown charity this year, and Kim’s charity "won." We love our work family and we support and encourage each other to volunteer in our community”, says Derek Adolf – Principal Owner.

Community Clean Up May 2016  –  Susan H

"We all play a part in our community - and sometimes that means we're going to get a little dirty", explains Derek Adolf, Principal Owner of Continental Subaru, "but it's important work." During Anchorage's annual May Clean Up Week, the Continental Subaru team elected to clear out a nearby wooded area that has been used as a dumping ground for years. "We found all sorts of interesting items back there – dilapidated tents, Christmas ornaments; moldy furniture; cable wire – it was just a mess." About 25 Continental team members donned on working gloves and boots and drove out 15 truck beds full of junk in just under two hours of time. "Look at the good we do when we work together – it feels fantastic to give back to our community".

Sharing the Love - Alaskans Take Care Of Our Own  –  Susan H

The fastest growing homeless segment in our nation is women with young children and the second most traumatic event that can happen in a child’s life is being homeless. Continental Subaru chose two Anchorage Catholic Social Services’ (CSS) programs to benefit from Subaru of America’s 2015 Share the Love campaign: Clare House and Charlie Elder House. Women who find themselves homeless are in crisis. Anchorage’s Clare House provides a 24-hour, safe and warm emergency shelter and meets basic needs for women with children and expectant mothers. Charlie Elder House provides housing for homeless, teenage boys. In the house, boys learn to live independently and learn life skills such as setting short term goals; learning to cook; find a job, etc. Residents of Charlie Elder House are expected to make high school graduation (or obtaining a GED) a priority and are encouraged to contribute back to the community. On April 27th, Continental Subaru presented Anchorage’s Archbishop Schweitz and Catholic Social Services Directors and Staff; a combined total of $43,000 for these two Catholic Social Services programs: Clare House $28,000, Charlie Elder House $15,000. Our dedicated Continental Subaru team and our loyal Subaru customers are proud to provide our community members with resources that truly make impactful and meaningful differences in the Anchorage community. Because it’s about Love – and it’s what makes a Subaru.

Continental Subaru & Ski for Women 2016  –  Susan H

It certainly wasn't the most ideal ski conditions for the annual Ski 4 Women but that didn't deter Anchorage ladies from dressing up and hitting the trails on Super Bowl Sunday! Anchorage's Ski for Women is North America's largest women-only cross-country ski event an event where women of all ages and abilities come out to ski a 4K course in wildy fun and colorful costumes-- all the while raising funds for local non-profit organizations that help stop the cycle of domestic abuse against women and children. This is not only a FUN event but a FUNDRAISING event! Through the generous donations of race participants and sponsorships from local Alaska businesses, the race has been able to contribute over $1M to groups that actively work to improve women's lives. Continental Subaru has been a very proud, active and longtime partner and sponsor for this community-wide event for many years. Pictured here is Continental Subaru's Spokeswoman, Third Time World Cup Champion and Nordic Ski Olympian Kikkan Randall and a few of our Subaru friends and fans.

Continental Subaru Celebrates Alaska Pride 2015!  –  Drew P

Bigger, bolder and more colorful for 2015 that is how Continental Subaru approached sponsoring Pride Fest 2015, a week-long LGBT celebration of diversity. In preparation we knew we'd want big color so a Subaru XV Crosstrek was wrapped with a bold design that could kick off the Pride parade. We also wanted to be sure the LGBT community, allies, supporting organizations and business leaders knew Continental Subaru was a supportive and welcoming place to do business. Our colorful Subaru was featured in the Pride Parade and with color commentary by a local host highlighted how Continental Subaru was a strong supporter of the community. Our Subaru Crosstrek was open to the public at the Festival where we spoke with many people about the virtues of Subaru, community, diversity and the benefits of Symmetrical All-Wheel Drive-nearly 8,000 in attendance. Continental Subaru was proud to recognize and support the LGBT community, diversity in business and welcoming everyone to the Subaru family of vehicles.

Continental Subaru Supports Bike MS 2015  –  Jessica L

For the past two years, Continental Subaru has sponsored Anchorage's annual BIKE MS event, an annual fundraiser that raises money and brings awareness for the Multiple Sclerosis Society. On Saturday, May 30th, eighty-eight Alaskan bike riders participated in either a 25, 50, 75 or 110 mile bike course along the beautiful Seward Highway. Participants of the ride raised more than $80,000 for the Greater Northwest Chapter of the National MS Society. Thank you, Continental Subaru for being a part of this worthwhile community event that promotes awareness for the National Sclerosis Society!

Love the Earth 2015  –  Susan H

Throughout the month of April, Continental Subaru hosted an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. We accepted: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Continental Shares the Love with NSAA  –  Erin B

Continental Subaru has been long time partners and supporters with The Nordic Ski Association of Anchorage. In the past few years, Continental Subaru has sponsored various Nordic ski events-the Alaska Ski for Women event which benefits survivors of domestic violence and the Ski for Kids which promotes winter outdoor sports and fitness for the Anchorage community. Anchorage skiers and athletes LOVE their Subaru's and provided a total of $8,389 to NSAA during Continental Subaru's 2014 Share the Love Event.

Sharing the Love with Anchorage's Eva Foundation  –  Joe D

The Eva Foundation, a small Anchorage local non-profit organization, provides support to survivors of abuse after they have left their abusers. The services provided by the foundation fill in the "gap" in what a survivor may need in way of assistance that is not available through other charitable or government agencies. Working in partnership with other local agencies, the Eva Foundation fills a need that would be left unfilled without their assistance. Anchorage Subaru owners LOVE making a difference in their community and provided a total of $39,702 to the Eva Foundation during Continental Subaru's 2014 Share the Love Event.

Alaska Ski for Women - 2015  –  Fiona P

For the past five years, Continental Subaru has proudly sponsored the annual Alaska Ski for Women held every Superbowl Sunday. The Alaska Ski for women event is North America's largest women-only cross-country ski event. Women of all ages and of all abilities, get together every year and Nordic ski approximately 2.4 miles (4k), some in very colorful costumes! Participants of the race gather together to ski and raise money for local non-profit organizations that assist domestic abuse victims and programs to help stop the cycle of domestic abuse against women and children. Over the years, the race participants; sponsors and volunteers have been able to raise over $1M to groups that actively work to improve women's lives in Alaska. On Sunday, February 1, 2015, over 800 women, children and volunteers braved the cold and skied the 4K Kincaid course all in good spirits knowing they are making a difference in another's life. It is Continental Subaru's intention to continue to support this very worthwhile event for many more years to come.